Brand campaign presentation · 2026

Influence,
operated.

Targeted creator campaigns, run by one accountable team from first outreach to live post.

OVO Talent
Strategy · talent · delivery

One accountable team · built for your brand

Your standard.
One owner from brief
to live post.

OVO casts, contracts, briefs, manages revisions, checks posting, and reports back. Your team stays in control without running every creator thread.

BrandYour brandObjective · voice · guardrails

OVO TalentOperating layer

01CastFit with a reason
02CareWhite-glove service
03AlignTerms understood
04DeliverOne accountable owner

CreatorClear. Supported. Ready.Scope · feedback · accountability

One accountable team carries the standard across every handoff.

Selected OVO clients

Direct OVO clients.

Direct client relationships across sport, performance, wellness, and creator culture.

Fitia · verified public Instagram snapshots

12.8M recorded public plays.

65 live Reels174.5K median24 measured creator accounts

Public · sourced ↗ Juan Cortez · @juan.cortez3801.6Krecorded plays · 12.3K likes

Public · sourced ↗ Meghan · @megatronrunning430.4Krecorded plays · 2.6K likes

Public · sourced ↗ Angel · @itsangel_chloe382.9Krecorded plays · 1.7K likes

Mackenzie Ford in her Fitia creator Reel

Public · sourced ↗ Mackenzie · @mackenzie._.fordd302.3Krecorded plays · 3.8K likes

Public · sourced ↗ Nabiel · @french__phenom255.3Krecorded plays · 2.9K likes

Public · sourced ↗ Grant · @thegrantlarsen245.8Krecorded plays · 1.7K likes

These six posts alone: 2.42M plays · 24.9K likes · six of the 24 creator accounts in the measured dataset.

51/65 over 100K27 over 200K3 over 500K

Talk track: “This is the Fitia case at post level. Across 65 live Reels, recorded public counters total 12.8 million plays with a 174,500 median. These six visible posts alone account for 2.42 million plays, and every card opens the exact public source.”

The measured 65-post dataset represents 24 creator accounts. The wider Fitia relationship includes 50 identity-deduplicated contracted creators across 59 executed agreements, but do not imply all 50 produced the measured 65 posts. Public counters are not native reach, impressions, installs, revenue, or attributed conversions.

If conversions are raised: “These historical records prove execution scale, repeat program depth, and public attention. A performance campaign should define the conversion event, tracked links or codes, attribution window, and reporting source before creators go live.”

Selected OVO programs · source-visible proof

Same system.
Three more brands.

Open real post sources where public counters exist. Where they do not, see the actual creative and operating record—clearly labeled.

123 switch cases

Colby Mullins in his Cal AI creator Reel

Public source ↗ Colby · @colby.mullinss2.43Mrecorded views

Daria preparing food in a Cal AI creator post

Daria · @ddfi.t1.59Mplays · 51.4K likes

Daria · @ddfi.t1.48Mrecorded views

Daria · @ddfi.t1.03Mplays · 27.5K likes

Daria · @ddfi.t906Kplays · 25.5K likes

13.4M recorded views/plays29-post source-clean subset207K median4 over 1M7 signed creators60+ deliverables

Precision casting · documented working history

Cast for fit.
Not reach.

Every match starts from the brief: audience trust, category credibility, creative format, geography, reliability, and commercial scope.

300+Signed creator partnership agreements

Across representation, campaigns, and repeat collaborations. Agreement records are the unit, not 300 unique active creators.

The OVO operating map · every system, one board

One map.
The whole machine.

Discovery, qualification, outreach across email and Instagram, CRM, campaign delivery, and finance. Built in-house, wired together, and operated every day.

Operating map abstracted for presentation. Live walkthrough on request.

Open the live board ↗

White-glove creator service · representing your brand

Your brand should feel premium
to creators, too.

Every selected creator gets one OVO contact, one clear scope, and fast answers from first outreach through posting.

01 · Named concierge

One OVO contact owns questions, timing, and next steps.

02 · Creative support

Clear direction protects the idea without flattening the creator’s voice.

03 · One feedback line

Consolidated, approved notes replace conflicting requests.

04 · Professional closeout

Posting checks, files, links, and campaign admin stay organized.

The result: creators can focus on excellent work while your brand is experienced as prepared, decisive, and respectful.

Public FTC enforcement case · company anonymized

The campaign worked.
The protection did not.

The retailer pre-approved all 50 creator posts. The FTC alleged its agreements did not require paid or gifted-relationship disclosure—and none of the approved posts included it.

50Selected creators

11.4MPeople reached

328KBrand engagements

Sold outFeatured product

What commercial success did not prevent FTC settlement → 20-year consent order

Federal Trade Commission · docket C-4576 · 2016 ↗

The OVO safeguard · creator-by-creator agreement briefing

Every signed creator
gets the call.

After your campaign is signed, OVO’s specialist legal partner separately contacts each contracted creator to review deliverables, rights, disclosures, deadlines, and posting obligations.

Supports the campaign. Does not replace your team’s own legal and compliance review.

01DeliverablesScope, formats, quantities, and required brand elementsReviewed
02RightsUsage, exclusivity, term, and permitted distributionReviewed
03DisclosureMaterial connection and campaign-specific requirementsReviewed
04PostingDeadlines, approvals, publication, and live-link obligationsReviewed
05AcknowledgmentQuestions and agreement understanding are documentedRecorded

OVO oversightDelivery is monitored. Exceptions are escalated to the right owner.

The campaign engine

Your team stays in control.
OVO runs the campaign.

One OVO lead owns every handoff from the approved brief through launch and reporting.

01

Brief

Objective, audience, message, deliverables, rights, timing.

02

Cast

Creator shortlist with rationale, fit, and commercial scope.

03

Contract

Rates, usage, exclusivity, whitelisting, approvals, dates.

04

Produce

Creator briefing, concepts, content, and delivery management.

05

Launch

Final approvals, publication schedule, links, and live checks.

06

Report

Results, performance review, creative learnings, and next move.

A workspace generated for Fitia

Approve content.
Skip the chase.

Review the exact frame, leave one clear note, track revisions, and see what is approved or due.

Review the exact frame Keep one clean revision trail Approve without chasing anyone

Demo workflow · Fitia posts are public-source; statuses, dates, and comments are simulated

Launch the interactive Fitia demo↗

Assets & approvals

Performance creator campaign

Pending review · 2

IG Reel · Maria · Draft v2Macro-tracking launch reel

Pending reviewDue in 2 days

00:08 / 00:24 Product frame

00:00◆ Comment at 00:0800:24

Review thread · 2

Fitia00:08

Hold the app scan for one more beat. Keep the download CTA on the final frame.

OVO TalentDraft v2

Updated in v2. Timing adjusted and the final CTA is locked. Ready for review.

◆ At 00:08

Comment on this moment…

Talk track: “Premium service should not mean more email and WhatsApp threads. The moment your campaign opens, we generate a workspace for your team. You can review the exact frame, leave one clear note, approve the next version, and see what ships next. OVO manages the operating details behind it.”

Live demo route: Open Overview and orient them to campaign health. Move to Deliverables, open one pending item, leave a frame-specific comment, and request a change. Open Performance and say out loud: “These are Fitia’s real public source posts. The campaign targets, statuses, dates, and comments are simulated so you can see the workflow.” Return to the deck for the brief.

The interface mirrors OVO’s real brand-portal workflow. The content shown is illustrative and must not be presented as measured Fitia campaign performance. If the new tab or connection fails, stay on this miniature and continue the conversation here.

The next move

Bring us the brief.
We’ll build the campaign.

Next review: campaign direction, targeted creator shortlist, legal guardrails, and commercial plan. Then we lock terms and move into contracting.

300+Signed partnership agreements

12.8MFitia public views

60+Cal AI deliverables

Targeted creators · one accountable team · every agreement understood before launch

Investment is scoped to creator mix, usage rights, and campaign volume→

Influence,
operated.

Your standard.
One owner from brief
to live post.

Direct OVO clients.

12.8M recorded public plays.

Same system.
Three more brands.

5 partnerships. 44 posted workflow rows in 83 days.

8 creators signed in 7 weeks.

Cast for fit.
Not reach.

One map.
The whole machine.

Your brand should feel premium
to creators, too.

The campaign worked.
The protection did not.

Every signed creator
gets the call.

Your team stays in control.
OVO runs the campaign.

Brief

Cast

Contract

Produce

Launch

Report

Approve content.
Skip the chase.

Performance creator campaign

Bring us the brief.
We’ll build the campaign.

Slide index.

Influence,operated.

Slide index.

Influence,
operated.